by Nick Shaw,
Sales and marketing director, ADXBA

Stadium screens are an integral part of the live sport experience. From scoreboards, giant screens and pitch side advertising boards to digital wayfinding screens and menu board systems, digital displays are an essential part of stadium safety, provide opportunities for fan engagement and are a vital source of sports advertising income. But they also represent a significant investment – one that many venues will struggle to find funding for after one of the worst years on record.

Sports venues can reduce spend and cut running costs without compromising your digital display solution by making wise decisions about what technology to include in your display network, and to ensure they’re used efficiently. Here are some pointers to consider.