ADXBA APPOINTS NEW SALES & MARKETING DIRECTOR TO LEAD NEXT PHASE OF GROWTH

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We are delighted to announce the appointment of Nick Shaw as Sales & Marketing Director, to take the company forward in its latest growth drive.

Nick brings with him over 18  years of sales and marketing experience with an in depth knowledge of the digital signage and audio visual industry. 

A results-driven, technical sales director, Nick joins ADXBA having worked for many industry-leading organisations including Samsung, Prysm and NEC Display Solutions. More recently he headed up Anna Valley’s Audio Visual division as Director of AV Integration, growing the division from zero to £5m revenue over four years.

Prior to joining ADXBA Nicks last appointment was Global Account Director for Inner Workings, where he delivered digital signage solutions to Jaguar Land Rover worldwide.

Having operated across Europe, the Middle East and Africa, Nick has established a successful sales track record internationally and will build on this with his role at ADXBA, a large element of which is focused on the international development of the business.

As a member of the board with responsibility for ADXBA’s sales and marketing strategy, Nick will play a key role in driving the company’s growth ambitions as well as building on the firm’s outstanding reputation for service and delivery to its clients. Key markets for the business moving forward will be to further develop its core sectors of transit and DOOH, whilst also expanding on its expertise and developing its client base in the stadia, arena, QSR, retail and corporate sectors.

To support its growth, ADXBA has long term plans to continue enhancing its service offering to customers through a long-term recruitment and investment program aimed at developing the career paths of its workforce, bucking the trend of many businesses in the current uncertain global climate.

Jim Kerr, co-founder and Managing Director of ADXBA, commented: “Nick’s track record, experience and network of contacts in our industry are second to none – we are thrilled to have him on board. Attracting someone of Nick’s calibre into the business at this key time is a great endorsement of our reputation and ambition. We have a tremendous opportunity with Nick’s assistance and drive to build on our credentials having worked with many blue chip clients throughout the globe.”

Nick Shaw added: “ADXBA has a deserved reputation as a leading specialist in the digital signage marketplace. With a full service approach – from consultancy, to design and build, procurement, delivery and installation, through to maintenance and after sales support – ADXBA truly offers a complete and proactive service. I can be confident in our ability to service and satisfy clients of all sizes and types wherever they are based across the globe. I am thrilled to be part of this team that can take the company and our clients to the next level.”