ADXBA expands into stadium video screen market, launches content to support sports venues’ commercial recovery.

MANCHESTER – January 26, 2021 – The preferred digital display solution provider to some of the biggest DOOH advertisers and transport hubs in the world, ADXBA, is expanding into the exhibition, entertainment and stadium video screen market. The move follows the recent hire of Nick Shaw as sales and marketing director and is part of the company’s ambitious growth strategy.

Recognising the difficult situation that most sports and entertainment venues find themselves in at the moment, the ADXBA team of technology and commercial experts has developed a series of content outlining how sports venues can turn digital displays into profit centres in 2021. The content is targeted at stadium managers, commercial directors and executive teams at sports venues of any size and aims to change the perception that digital displays are costs centres by demonstrating how the technology can be used to both cut costs and make money. Some of the topics covered include:

Key technology considerations for creating a connected display network.
Why sustainable stadiums make financial sense.
The hidden costs of short-term savings.
Digital displays’ role in creating a Covid-secure venue.
How to increase sports advertising and sponsorship revenue.
Leveraging the potential of digital signage AI.

“We believe that digital displays can play an integral role in helping sports venues survive the next twelve months and return to profitability,” says ADXBA’s sales and marketing director, Nick Shaw. “This content capitalises on our team’s wealth of experience from working with leading DOOH advertisers and transport hubs all over the world and applies it to the stadium market to help them do just that.”

For more information visit www.adxba.co.uk/sectors/stadiumledscreens or download the e-book here.

About ADXBA

ADXBA provides complete digital signage solutions to DOOH advertisers, transport hubs, hospitality, stadia and arenas. The company’s turnkey service covers the entire AV integration process while their in-house technical development capability and commercial focus allows them to create bespoke solutions that deliver financial returns. With offices in Manchester, Crawley and Dublin and an international partner network, ADXBA is recognised as a large format display specialist and is the preferred digital solution provider to some of the world’s largest airports.

Find out more at www.adxba.co.uk

Working closely with a leading UK airport and Bright Green Technology, we’ve been gaining a deeper understanding of Subliminal Wayfinding. With ever-changing facilities and the need to cope with a whole multitude of operational issues at airports, we at ADXBA have come up with the concept of Subliminal Wayfinding. Dynamic wayfinding  No longer do people […]

Last week, NEC hosted their annual Showcase event at the Victoria House in London and ADXBA were delighted to be amongst 34 other solution providers, each presenting technologies of the future! The showcase, which is a collaboration between NEC and their solutions partners, is a must-attend event for anyone looking to gain an insight into […]

Have you paid a visit to the intu Trafford Centre recently? No doubt you would have seen one of our recent digital signage projects in its full glory! That’s because towards the end of last year, ADXBA officially rolled-out a live network of 13 large-format displays throughout the renowned complex, providing a powerful advertising medium for […]