We’re proud to share the news that ADXBA apprentice, George Priestly, has graduated and is now a fully-fledged Software Development SME (subject matter expert) at ADXBA.

Due to expansion, we are looking for a new service and maintenance engineer to join our projects team.
This is a key position at ADXBA and carries the responsibility to maintain our reputation with new and existing clients. We are looking for candidates that have extensive experience in maintaining and servicing both indoor and outdoor digital signage.

ADXBA’s sales and marketing director, Nick Shaw was recently interviewed by Panstadia & Arena Management magazine about ADXBA’s expansion into the sports and arena market and the role of digital displays in driving both revenue and fan engagement.   Here’s the Q&A as it appeared in the 2021 publication.

ADXBA expands into stadium video screen market, launches content to support sports venues’ commercial recovery.

MANCHESTER – January 26, 2021 – The preferred digital display solution provider to some of the biggest DOOH advertisers and transport hubs in the world, ADXBA, is expanding into the exhibition, entertainment and stadium video screen market. The move follows the recent hire of Nick Shaw as sales and marketing director and is part of the company’s ambitious growth strategy.

Recognising the difficult situation that most sports and entertainment venues find themselves in at the moment, the ADXBA team of technology and commercial experts has developed a series of content outlining how sports venues can turn digital displays into profit centres in 2021. The content is targeted at stadium managers, commercial directors and executive teams at sports venues of any size and aims to change the perception that digital displays are costs centres by demonstrating how the technology can be used to both cut costs and make money. Some of the topics covered include:

Key technology considerations for creating a connected display network.
Why sustainable stadiums make financial sense.
The hidden costs of short-term savings.
Digital displays’ role in creating a Covid-secure venue.
How to increase sports advertising and sponsorship revenue.
Leveraging the potential of digital signage AI.

“We believe that digital displays can play an integral role in helping sports venues survive the next twelve months and return to profitability,” says ADXBA’s sales and marketing director, Nick Shaw. “This content capitalises on our team’s wealth of experience from working with leading DOOH advertisers and transport hubs all over the world and applies it to the stadium market to help them do just that.”

For more information visit www.adxba.co.uk/sectors/stadiumledscreens or download the e-book here.

About ADXBA

ADXBA provides complete digital signage solutions to DOOH advertisers, transport hubs, hospitality, stadia and arenas. The company’s turnkey service covers the entire AV integration process while their in-house technical development capability and commercial focus allows them to create bespoke solutions that deliver financial returns. With offices in Manchester, Crawley and Dublin and an international partner network, ADXBA is recognised as a large format display specialist and is the preferred digital solution provider to some of the world’s largest airports.

Find out more at www.adxba.co.uk

Working closely with a leading UK airport and Bright Green Technology, we’ve been gaining a deeper understanding of Subliminal Wayfinding. With ever-changing facilities and the need to cope with a whole multitude of operational issues at airports, we at ADXBA have come up with the concept of Subliminal Wayfinding.

Dynamic wayfinding 

No longer do people need to be sign-blinded by the plethora of fixed signs and instructions at an airport – when instead, passengers can be influenced by the flow of lights. 

Fixed subliminal wayfinding is not new, with herringbone designs on the floor subconsciously moving people in a desired direction. However, fixed wayfinding cannot be dynamic, dealing with the ever-changing situations and operations within the airport environment.

Increased operational efficiency 

The ADXBA solution allows the integration of LED lights to be incorporated into sensors, an AODB (Airport Operational Database) or simply controlled by a tablet device to gently move the direction of light – which ultimately guides passengers through the space with complete efficiency.

Imagine floating on a river gently being pulled along, but with the river direction being controlled. With the manipulation of light, human nature is to follow – a little bit like a moth to a flame.

If you wish to know more about Subliminal Wayfinding, please contact us at sales@adxba.co.uk, where one of our team will be happy to get back to you.